Tag: toothbrush

‘It has to be radically different, and a difference against a competitor by a magnitude, otherwise we wouldn’t consider it’: Following Dyson’s unlikely (and rocky) toothbrush launch, I asked Jake Dyson for his golden rules for breaking into new areas

Posted on October 10, 2026

‘It has to be radically different, and a difference against a competitor by a magnitude, otherwise we wouldn’t consider it’: Following Dyson’s unlikely (and rocky) toothbrush launch, I asked Jake Dyson for…